Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

By:

Keller, Kevin Lane, 1956- [author.]

Contributor(s):

Swaminathan, Vanitha [author.]

Material type: Text

TextPublication details: Harlow, England, Pearson Education 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN:

9780134892498
0134892496

Subject(s):

Brand name products -- Management

DDC classification:

658.8/27 23

LOC classification:

HD69.B7 K45 2020

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Town Campus Library	Non-fiction	HD69.B7 K45 2020 (Browse shelf(Opens below))	269/22	Available		ICAD22110016

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

here

The KCAU Library

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

More Links

More Links