Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. - Fifth edition. - Harlow, England, Pearson Education 2020 - xxx, 591 pages; illustrations (chiefly color); 29 cm
Includes bibliographical references and index.
9780134892498 0134892496
2018059892
Brand name products--Management.
HD69.B7 / K45 2020
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. - Fifth edition. - Harlow, England, Pearson Education 2020 - xxx, 591 pages; illustrations (chiefly color); 29 cm
Includes bibliographical references and index.
9780134892498 0134892496
2018059892
Brand name products--Management.
HD69.B7 / K45 2020
658.8/27