Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe / by Roxana Codita.
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Computer filePublication details: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2011.Description: v.: digitalISBN: - 9783834961693
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