Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Material type: TextPublication details: Harlow, England, Pearson Education 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN:- 9780134892498
- 0134892496
- 658.8/27 23
- HD69.B7 K45 2020
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Town Campus Library | Non-fiction | HD69.B7 K45 2020 (Browse shelf(Opens below)) | 269/22 | Available | ICAD22110016 |
Includes bibliographical references and index.
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