Marketing research :
Easwaran, Sunanda.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, 2006. - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
Marketing research.
Marketing research--Case studies.
HF5415.2 / .E26 2006
658.8/3
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford ; New York : Oxford University Press, 2006. - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780195676969 (pbk.) 0195676963 (pbk.)
2007274094
Marketing research.
Marketing research--Case studies.
HF5415.2 / .E26 2006
658.8/3