The KCAU Library

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1.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.55 .G65 2009.
2.
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / Ian H. Gordon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : John Wiley & Sons Canada, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.55 .G67 1998, ...
3.
Relationship marketing and customer relationship management / edited by Annekie Brink & Adele Berndt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : JUTA, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B75 2008.
4.
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.13 .R45 2004, ...
5.
Customer relationship management & Customer service / edited by Annekie Brink & Adele Berndt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : JUTA, 2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B75 2004.
6.
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .J655 2005. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .J655 2005, ...
7.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
8.
Relationship marketing : exploring relational strategies in marketing / John Egan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times, Prentice Hall, c2011
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .E34 2011. Not available: Martin Oduor-Otieno Library: Checked out (1).
9.
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: TS155.65 .M37 2000, ...
10.
Relationship marketing and customer relationship management / edited by Adele Berndt & Madele Tait by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : Juta, 2013
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B75 2013.
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Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : A. & C. Black, 2008
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .T56 2008.
16.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2010
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .B375 2010.
17.
Handbook of Relationship Marketing Sheth Jagdish N,Parvatiyar Atul by Series: Relationship marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks: Sage Publication, 2000
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.55 .H36 2000, ...
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