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1.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.153 .K53 2005. Martin Oduor-Otieno Library (3)Call number: HF5415.153 .K53 2005, ...
2.
Marketing : principles and perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, 2007
Availability: Items available for loan: KCA Kisumu Campus (3)Call number: HF 5415.1 .B4155 2007, ...
3.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
4.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, c2015
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.153 .K53 2015.
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