Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm. - a marketing strategy planning approach / .
Includes indexes.
9780073381053 0073381055
2008034958
Marketing--Management.
HF5415.13 / .M369 2009
658.8
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm. - a marketing strategy planning approach / .
Includes indexes.
9780073381053 0073381055
2008034958
Marketing--Management.
HF5415.13 / .M369 2009
658.8