Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Description: xv, 485 p. : col. ill. ; 26 cmISBN:- 0256122784
- 658.8/342 20
- HF5415.33.U6 .P48 1994
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF5415.33.U6 .P48 1994 (Browse shelf(Opens below)) | 1252/05 | Available | Z00032666 |
Includes bibliographical references (p. 435-455) and indexes.
There are no comments on this title.