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1.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.2 .E26 2006. Martin Oduor-Otieno Library (1)Call number: HF5415.2 .E26 2006.
2.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD38.7 .H44 2011.
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