Basic marketing : A global-managerial approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. ( various pagings) : col. ill. ; 29 cmISBN: - 9780071277471
- 0071277471
- 658.8 22
- HF5415.13 .M369 2008
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2008 (Browse shelf(Opens below)) | 18708/10 | Available | Z00036232 | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2008 (Browse shelf(Opens below)) | 20035/10 | Available | Z00037656 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .M369 2002 Basic marketing : | HF5415.13 .M369 2005 Basic marketing : | HF5415.13 .M369 2005 Basic marketing : | HF5415.13 .M369 2008 Basic marketing : | HF5415.13 .M369 2008 Basic marketing : | HF5415.13 .M369183 2002 Marketing plans : | HF5415.13 .M3694 2003 Big business marketing for small business budgets / |
"The subtitle of the 16th edition is A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and indexes.
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