Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New Delhi : Wiley, c2005. - xvi, 751 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Ch. 19. Discriminant and Canonical Analysis. Ch. 20. Factor and Cluster Analysis. Ch. 21. Multidimensional Scaling and Conjoint Analysis. Ch. 22. Presenting the Results -- Pt. V. Applications. Ch. 23. Traditional Applications of Marketing Research: Product and Price. Ch. 24. Traditional Applications of Marketing Research: Distribution and Promotion. Ch. 25. Applications of Marketing Research in the Nineties -- Appendix: Tables: Standard Normal Probabilities -- Appendix: Tables: X[superscript 2] C̃ritical Points -- Appendix: Tables: F Critical Points -- Appendix: Tables: t Critical Points.
9788126508068
Marketing research.
HF5415.2 / .A14 2005
658.8/3
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New Delhi : Wiley, c2005. - xvi, 751 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Ch. 19. Discriminant and Canonical Analysis. Ch. 20. Factor and Cluster Analysis. Ch. 21. Multidimensional Scaling and Conjoint Analysis. Ch. 22. Presenting the Results -- Pt. V. Applications. Ch. 23. Traditional Applications of Marketing Research: Product and Price. Ch. 24. Traditional Applications of Marketing Research: Distribution and Promotion. Ch. 25. Applications of Marketing Research in the Nineties -- Appendix: Tables: Standard Normal Probabilities -- Appendix: Tables: X[superscript 2] C̃ritical Points -- Appendix: Tables: F Critical Points -- Appendix: Tables: t Critical Points.
9788126508068
Marketing research.
HF5415.2 / .A14 2005
658.8/3