Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy.
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TextPublication details: New York : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: xxxvi, 790, various pagings : ill. (col.) ; 27 cmISBN: - 9780071101103
- HF5415.13 .M369 2008
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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KCA Kisumu Campus | Non-fiction | HF5415.13 .M369 2008 (Browse shelf(Opens below)) | 18651/10 | Available | Z00036103 |
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| HF5415.13 .K64 2009 Marketing management / | HF 5415.13 .M369 1996 Basic Marketing : A Global-managerial Approach / | HF5415.13 .M369 2002 Basic marketing : | HF5415.13 .M369 2008 Basic marketing : | HF5415.13 .M3699 2010 Marketing management / | HF5415.13 .P336 2002 Strategic marketing management : | HF5415.13 .S667 2009 Supply chain management : |
Includes bibliographical references and indexes.
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