The KCAU Library

Image from Google Jackets

Basic marketing : A global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: xxxvi, 790, various pagings : ill. (col.) ; 27 cmISBN:
  • 9780071101103
Subject(s): LOC classification:
  • HF5415.13 .M369 2008
Reviews from
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short KCA Kisumu Campus Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) 18651/10 Available Z00036103

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links

Powered by Koha