Strategic management : concepts / Fred R. David.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Edition: 7th edDescription: xxxii, 351 p. : ill. (some col.) ; 26 cmISBN: - 0130807842
- 658.4/012 21
- HD30.28 .D3785 1999
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Short
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KCA Kisumu Campus | Non-fiction | HD30.28 .D3785 1999 (Browse shelf(Opens below)) | 2501/07 | Available | Z00033183 | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD30.28 .D3785 1999 (Browse shelf(Opens below)) | 1877/01 | Available | KCA007579 |
Rev. ed. of: Concepts of strategic management / Fred R. David. 6th ed. c1997.
Includes bibliographical references and indexes.
Introduction: How to Analyze a Business Policy Case -- Instructions for Using the Strategy Formulator Software -- Pt. 1. Overview of Strategic Management. Ch. 1. The Nature of Strategic Management. The Cohesion Case: Hershey Foods Corporation - 1998. Ch. 2. Strategies in Action -- Pt. 2. Strategy Formulation. Ch. 3. The Business Mission. Ch. 4. The External Assessment. Ch. 5. The Internal Assessment. Ch. 6. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation. Ch. 7. Implementing Strategies: Management Issues. Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Pt. 4. Strategy Evaluation. Ch. 9. Strategy Review, Evaluation, and Control -- Pt. 5. Global Issues in Strategic Management. Ch. 10. International Strategic Management.
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