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David, Fred R.

Strategic management : concepts / Fred R. David. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xxxii, 351 p. : ill. (some col.) ; 26 cm.

Rev. ed. of: Concepts of strategic management / Fred R. David. 6th ed. c1997.

Includes bibliographical references and indexes.

Introduction: How to Analyze a Business Policy Case -- Instructions for Using the Strategy Formulator Software -- Overview of Strategic Management. The Nature of Strategic Management. The Cohesion Case: Hershey Foods Corporation - 1998. Strategies in Action -- Strategy Formulation. The Business Mission. The External Assessment. The Internal Assessment. Strategy Analysis and Choice -- Strategy Implementation. Implementing Strategies: Management Issues. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Strategy Evaluation. Strategy Review, Evaluation, and Control -- Global Issues in Strategic Management. International Strategic Management. Pt. 1. Ch. 1. Ch. 2. Pt. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Pt. 3. Ch. 7. Ch. 8. Pt. 4. Ch. 9. Pt. 5. Ch. 10.

ISBN: 0130807842

LCCN: 98047067

Nat. Bib. No.: GB99-06562

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .D3785 1999

Dewey Class. No.: 658.4/012