Managing product families / Susan Walsh Sanderson, Mustafa Uzumeri.
Material type:
TextPublication details: Chicago : Irwin Professional Pub., c1997.Description: xv, 218 p. : ill. (some col.) ; 25 cmISBN: - 0256228973
- 658.5 20
- HF5415.15 .S25 1997
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.15 .S25 1997 (Browse shelf(Opens below)) | 7582/05 | Available | KCA005383 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.135 .S131 2008 Strategic marketing : | HF5415.135 .W66 2005 Market-driven thinking : | HF5415.15 .S248 1997 Managing product families / | HF5415.15 .S25 1997 Managing product families / | HF5415.15 .S46 2005 Brand management : | HF5415.15 .S5 2009 Product management : | HF5415.153 .K83 2004 Managing new products : |
Includes bibliographical references and index.
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