Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.
Material type:
TextPublication details: New delhi : McGraw-Hill, c2002.Description: xviii, 340 p. : ill. ; 23 cmISBN: - 007137549X
- Will and vision
- 658.8/00973 21
- HF5415.1 .T45 2002
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1 .T45 2002 (Browse shelf(Opens below)) | 5032/04 | Available | KCA008826 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF 5415 .Z54 2001 Marketing : | HF5415.1 .B4155 1998 Marketing principles & perspectives / | HF5415.1 .S24 1998 Strategic marketing for success in retailing / | HF5415.1 .T45 2002 Will & vision : | HF5415.12.A35 M374 2018 Marketing management in Africa / | HF5415.12 .P3242 2001 Principles of services marketing / | HF5415.12 .P3242 2005 Principles of services marketing / |
Includes bibliographical references (p. [315]-330) and index.
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