Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
CD-ROM	Martin Oduor-Otieno Library This item is located in the multimedia section	Non-fiction	HF5415.33.U6 H38 2004 (Browse shelf(Opens below))	350/05	Available	MOOL17070981
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.33.U6 H38 2004 (Browse shelf(Opens below))	6100/04	Available	KCA002145
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.33.U6 H38 2004 (Browse shelf(Opens below))	8027/05	Available	KCA002138

Includes bibliographical references and index.

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