Understanding Consumers : Building Powerful brands Using Consumer Research / M G Parameswaran.
Material type:
TextPublication details: New delhi : Tata McGraw pub, c2003.Description: xiii, 234p. : col, ill. ; 29cmSubject(s): LOC classification: - HF5415 .P372003
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415 .P372003 (Browse shelf(Opens below)) | 5751/04 | Available | KCA008620 |
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| HF5415 M67 1993 Elements of marketing / | HF5415 .N47 1982 Marketing principles / | HF5415 .O5544 1986 Marketing Today/ | HF5415 .P372003 Understanding Consumers : | HF5415 .P658 2010 Marketing / | HF 5415 .P6584 Marketing foundations / | HF5415 .P6584 2009 Foundations of marketing / |
Includes index
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