The KCAU Library

Understanding Consumers :



Understanding Consumers : Building Powerful brands Using Consumer Research / M G Parameswaran. - New delhi : Tata McGraw pub, c2003. - xiii, 234p. : col, ill. ; 29cm.

Includes index



HF5415 / .P372003
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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