Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
Material type:
TextSeries: CIM professionalPublication details: Oxford : Butterworth-Heinemann, 1998.Edition: 2nd edDescription: xiii, 430 p. : ill. ; 24 cmISBN: - 0750622407
- 658.8/27 21
- HD69.B7 D45 1998
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HD69.B7 D45 1998 (Browse shelf(Opens below)) | 6381/04 | Available | KCA002531 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD66 .T478 2000 Making the team : | HD66 .T82 2001 A systems approach to small group interaction / | HD69.B7 C37 2000 eBrands : | HD69.B7 D45 1998 Creating powerful brands in consumer, service, and industrial markets / | HD69 .B7 G3 2001 4-D branding : | HD69.B7 H55 2001 The infinite asset : | HD69.B7 K45 2003 Strategic brand management : |
Includes bibliographical references and index.
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