Principles and practice of marketing / (Record no. 7515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131121114132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130517t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077140007 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077140001 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J5 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 9 (RLIN) | 2370 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc | David Jobber, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | McGraw-Hill Higher Education, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 885 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick,Fiona. |
| 9 (RLIN) | 980 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 17/05/2013 | Nairobi | 3500.00 | 25840/13 | 25840/13 | HF5415 .J5 2013 | MOOL13050078 | 17/05/2013 | 3500.00 | 17/05/2013 | Main Short | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 21/11/2013 | Hinesh Trading Ltd. | 2958.00 | 25998/13 | 25998/13 | 3 | HF5415 .J5 2013 | MOOL13110592 | 17/06/2016 | 2958.00 | 21/11/2013 | Main Long | 08/06/2016 |