Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. - 7th ed. - London : McGraw-Hill Higher Education, c2013. - xxxv, 885 p. : col. ill. ; 27 cm.
Includes bibliographic references and index.
9780077140007 0077140001
Marketing.
HF5415 / .J5 2013
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick. - 7th ed. - London : McGraw-Hill Higher Education, c2013. - xxxv, 885 p. : col. ill. ; 27 cm.
Includes bibliographic references and index.
9780077140007 0077140001
Marketing.
HF5415 / .J5 2013