The KCAU Library

Marketing for hospitality and tourism / (Record no. 6511)

MARC details
000 -LEADER
fixed length control field 01159cam a2200301 a 4500
001 - CONTROL NUMBER
control field 672986
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121116171503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950907s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95040868
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133956253
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number K68 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.94/068/8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 2229
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc Philip Kotler, John Bowen, James Makens.
246 14 - VARYING FORM OF TITLE
Title proper/short title Marketing for hospitality & tourism
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 704 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
9 (RLIN) 10150
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
9 (RLIN) 10151
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
Fuller form of name (John T.),
Dates associated with a name 1948-
9 (RLIN) 10152
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
9 (RLIN) 10153
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction KCA Kisumu Campus KCA Kisumu Campus 16/11/2012 India 2000.00 1232/05 1232/05   TX911.3.M3 K68 1996 Z00033814 16/11/2012 2000.00 16/11/2012 Main Short
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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