Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
0133956253
95040868
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 1996
647.94/068/8
Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and index.
0133956253
95040868
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 1996
647.94/068/8