Management research in practice e- Marketing : (Record no. 5812)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00678nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140618112019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121025t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178082292 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .I265.M4784 2004 |
| 245 ## - TITLE STATEMENT | |
| Title | Management research in practice e- Marketing : |
| Remainder of title | Improving marketing effectiveness in a digital world / |
| Statement of responsibility, etc | Mcdonald, Malcom and Wilson Hugh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi : |
| Name of publisher, distributor, etc | Pearson Education ; |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 163 p. : |
| Other physical details | ill. ; |
| Dimensions | 27cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Management research in Practice |
| 9 (RLIN) | 8773 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | e- Marketing |
| 9 (RLIN) | 8774 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson Hugh |
| 9 (RLIN) | 8775 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 2000.00 | 5022/04 | 5022/04 | HF5415 .I265.M4784 2004 | KCA003143 | 25/10/2012 | 2000.00 | 25/10/2012 | Main Long | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 25/10/2012 | India | 2000.00 | 5023/04 | 5023/04 | HF5415 .I265.M4784 2004 | 25/10/2012 | 2000.00 | 25/10/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library Second Floor | 09/07/2014 | India | 2000.00 | 5023/04 | 5023/04 | HF5415 .I265.M4784 1999 | KCA003144 | 09/07/2014 | 2000.00 | 09/07/2014 | Main Long |