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Management research in practice e- Marketing :

Management research in practice e- Marketing : Improving marketing effectiveness in a digital world / Mcdonald, Malcom and Wilson Hugh - Delhi : Pearson Education ; 1999. - xv, 163 p. : ill. ; 27cm. - Management research in Practice .

Includes index

ISBN: 8178082292

Subjects--Topical Terms:
e- Marketing

LC Class. No.: HF5415 / .I265.M4784 2004

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