Basic Marketing : A Global-managerial Approach / (Record no. 3904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140404154316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256139903 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .M369 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 2308 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : A Global-managerial Approach / |
| Statement of responsibility, etc | William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw- Hill, |
| Date of publication, distribution, etc | c1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 833 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Role of marketing in the Economy |
| 9 (RLIN) | 4808 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Role of marketing in NGO's |
| 9 (RLIN) | 4809 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 9 (RLIN) | 340 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Personal Selling |
| 9 (RLIN) | 4810 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product Management and Development |
| 9 (RLIN) | 4811 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy. E. Jerome |
| 9 (RLIN) | 2444 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | Nairobi | 1500.00 | 352/03 | 352/03 | 2 | HF 5415.13 .M369 1996 | Z00032642 | 04/03/2020 | 28/10/2019 | 1500.00 | 11/09/2012 | Main Short | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 01/11/2013 | Nairobi | 2000.00 | 1044/98 | 1044/98 | 1 | HF 5415.13 .M369 1996 | KCA001055 | 26/05/2015 | 26/05/2015 | 0.00 | 01/11/2013 | Main Long | This item is located on the library first floor | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | 18/03/2014 | India | 2000.00 | 1043/98 | 1043/98 | HF 5415.13 .M369 1996 | KCA001054 | 18/03/2014 | 2000.00 | 18/03/2014 | Main Long | This item is located on the library first floor |