Basic Marketing : A Global-managerial Approach /
Perreault, William D.
Basic Marketing : A Global-managerial Approach / William D. Perreault - 12th ed. - Boston, Mass. : McGraw- Hill, c1996 - xxvi, 833 p. : ill. ; 25 cm.
Includes index
0256139903
Role of marketing in the Economy
Role of marketing in NGO's
Consumer Behavior
Personal Selling
Product Management and Development
HF 5415.13 / .M369 1996
Basic Marketing : A Global-managerial Approach / William D. Perreault - 12th ed. - Boston, Mass. : McGraw- Hill, c1996 - xxvi, 833 p. : ill. ; 25 cm.
Includes index
0256139903
Role of marketing in the Economy
Role of marketing in NGO's
Consumer Behavior
Personal Selling
Product Management and Development
HF 5415.13 / .M369 1996