Marketing : principles and perspective / (Record no. 3902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201106105215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071105859 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 |
| Item number | .B4155 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 9 (RLIN) | 4803 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : principles and perspective / |
| Statement of responsibility, etc | William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 588 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 9 (RLIN) | 52 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Channels |
| 9 (RLIN) | 962 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing Concepts |
| 9 (RLIN) | 4804 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market Segmentation |
| 9 (RLIN) | 2356 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bearden,William .O. |
| 9 (RLIN) | 4805 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas .N. |
| 9 (RLIN) | 4806 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | Nairobi | 1500.00 | 19052/10 | 19052/10 | 4 | HF 5415.1 .B4155 2007 | Z00036537 | 02/04/2016 | 06/03/2016 | 1500.00 | 11/09/2012 | Main Short | ||||
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | Nairobi | 1500.00 | 3374/10 | 3374/10 | 2 | HF 5415.1 .B4155 2007 | Z00039681 | 13/07/2016 | 25/06/2016 | 1500.00 | 11/09/2012 | Main Short | ||||
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 11/09/2012 | Nairobi | 1500.00 | 18944/10 | 18944/10 | 4 | HF 5415.1 .B4155 2007 | Z00036511 | 17/02/2017 | 17/02/2017 | 1500.00 | 11/09/2012 | Main Short |