Marketing : principles and perspective /
Bearden, William O.
Marketing : principles and perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. - 5th Ed. - Boston, Mass. : McGraw Hill, 2007. - xxxvi, 588 p. : ill. ; 27 cm.
Includes index.
0071105859
Marketing Research
Marketing Channels
Pricing Concepts
Market Segmentation
HF 5415.1 / .B4155 1998
Marketing : principles and perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. - 5th Ed. - Boston, Mass. : McGraw Hill, 2007. - xxxvi, 588 p. : ill. ; 27 cm.
Includes index.
0071105859
Marketing Research
Marketing Channels
Pricing Concepts
Market Segmentation
HF 5415.1 / .B4155 1998