Principles of marketing / (Record no. 2760)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00910nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120720154319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890914s1990 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0673465551 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K5227 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| Dates associated with a name | 1943- |
| 9 (RLIN) | 2377 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | HarperCollins Publishers, |
| Date of publication, distribution, etc | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlv, 808 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernhardt, Kenneth L. |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 2378 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krentler, Kathleen A. |
| 9 (RLIN) | 2379 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 20/07/2012 | Savanis Book Centre Ltd. | 3000.00 | 11497/07 | 11497/07 | 6 | 1 | HF5415 .K5227 1995 | Z00003283 | 09/03/2018 | 02/03/2018 | 3000.00 | 20/07/2012 | Main Short | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 18/03/2014 | India | 2000.00 | 14299/08 | 14299/08 | 10 | 1 | HF5415 .K5227 1995 | Z00008646 | 03/04/2018 | 08/03/2018 | 2000.00 | 18/03/2014 | Main Long |