Principles of marketing /
Kinnear, Thomas C. 1943-
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler. - 4th ed. - New York : HarperCollins Publishers, c1995. - xlv, 808 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0673465551
Marketing.
HF5415 / .K5227 1995
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler. - 4th ed. - New York : HarperCollins Publishers, c1995. - xlv, 808 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0673465551
Marketing.
HF5415 / .K5227 1995