The KCAU Library

Marketing research / (Record no. 1975)

MARC details
000 -LEADER
fixed length control field 01071cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15704729
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120521134100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090417s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009015613
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137135998
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136027040
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn297146321
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency YDX
-- BTCTA
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .B779 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.
9 (RLIN) 445
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc Alvin C. Burns, Ronald F. Bush.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall ,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 695 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title SPSS for Windows.
9 (RLIN) 446
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 52
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.
9 (RLIN) 447
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 21/05/2012 Educate yourself Ltd. 4000.00 24560/12 24560/12 6 3 HF5415.2 .B779 2010 Z00050558 30/05/2017 15/01/2015 4000.00 21/05/2012 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 18/06/2012 Longman Kenya Ltd 4000.00 25367/12 25367/12 6 1 HF5415.2 .B779 2010 MOOL12060522 15/02/2017 19/01/2017 4000.00 18/06/2012 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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