Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall , c2010. - xxvii, 695 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and indexes.
9780137135998 0136027040
2009015613
SPSS for Windows.
Marketing research.
HF5415.2 / .B779 2010
658.8/3
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall , c2010. - xxvii, 695 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and indexes.
9780137135998 0136027040
2009015613
SPSS for Windows.
Marketing research.
HF5415.2 / .B779 2010
658.8/3