Marketing management / (Record no. 13752)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151107143817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140905b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779834 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779834 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-NaKCAU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K636 2013. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2229 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson Education Ltd , |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 2331 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 07/11/2015 | Text Book Centre | 1668.00 | 28198/15 | 28198/15 | 7 | HF5415.13 .K636 2013. | ICAD15112476 | 14/12/2017 | 04/12/2017 | 1668.00 | 07/11/2015 | Main Short | 4 | ||||
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 07/11/2015 | Text Book Centre | 1668.00 | 28199/15 | 28199/15 | 13 | HF5415.13 .K636 2013. | ICAD15112477 | 26/10/2018 | 09/10/2018 | 1668.00 | 07/11/2015 | Main Short | 11 | ||||
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 07/11/2015 | Text Book Centre | 1668.00 | 28200/15 | 28200/15 | 4 | HF5415.13 .K636 2013. | ICAD15112478 | 02/07/2018 | 28/06/2018 | 1668.00 | 07/11/2015 | Main Short | 1 | ||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 305/14 | 305/14 | 6 | HF5415.13 .K636 2013. | KIT14030427 | 21/10/2015 | 06/10/2015 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 308/14 | 308/14 | 3 | HF5415.13 .K636 2013. | KIT14030428 | 19/08/2015 | 17/08/2015 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 304/14 | 304/14 | 11 | HF5415.13 .K636 2013. | KIT14030429 | 24/02/2021 | 13/02/2021 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 307/14 | 307/14 | 6 | HF5415.13 .K636 2013. | KIT14030430 | 13/04/2016 | 12/04/2016 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 303/14 | 303/14 | 8 | HF5415.13 .K636 2013. | KIT14030431 | 23/03/2018 | 19/03/2018 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 306/14 | 306/14 | 12 | HF5415.13 .K636 2013. | KIT14030432 | 21/02/2018 | 21/02/2018 | 1765.00 | 15/03/2014 | Main Short | |||||
| Library of Congress Classification | Fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 15/03/2014 | Educate yourself Ltd | 1765.00 | 302/14 | 302/14 | 6 | HF5415.13 .K636 2013. | KIT14030433 | 03/07/2018 | 04/06/2018 | 1765.00 | 15/03/2014 | Main Short | 1 |