Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - 14th ed. - Boston : Pearson Education Ltd , c2013. - 679 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0273779834 9780273779834
Marketing--Management
HF5415.13 / .K636 2013.
658.8
Marketing management / Philip Kotler, Kevin Keller. - 14th ed. - Boston : Pearson Education Ltd , c2013. - 679 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0273779834 9780273779834
Marketing--Management
HF5415.13 / .K636 2013.
658.8