Marketing communications :
Fill, Chris.
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, c1998. - xxxvii, 558 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 1999
658.8/02
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, c1998. - xxxvii, 558 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper)
2008046446
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 1999
658.8/02