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| 999 |
_c9965 _d9965 |
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| 001 | 13812899 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20220412092913.0 | ||
| 008 | 041213s2006 mauab b 001 0 eng | ||
| 010 | _a 2004065642 | ||
| 020 | _a0071199144 | ||
| 040 | _cKE-NaKCAU | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2003 |
| 100 | 1 |
_aZeithaml, Valarie A. _92016 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-hill, _cc2003. |
||
| 300 |
_axx, 668p. : _bcol. iil. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries. _xMarketing. _92017 |
|
| 650 | 0 |
_aCustomer services. _9514 |
|
| 650 | 0 |
_aMarketing. _9201 |
|
| 700 | 1 |
_aBitner, Mary Jo. _92018 |
|
| 942 |
_2lcc _cBK |
||