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| 003 | KE-NaKCAU | ||
| 005 | 20121116092059.0 | ||
| 008 | 970515s1998 maua b 001 0 eng | ||
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_aHF5415.13 _b.P387 1998 |
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_a658.8 _221 |
| 100 | 1 |
_aPeter, J. Paul. _94684 |
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| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axvi, 944 p. : _bcol. ill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _94893 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _910114 |
|
| 700 | 1 |
_aDonnelly, James H. _94000 |
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| 906 |
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