| 000 | 01366cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2092720 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20141204133208.0 | ||
| 008 | 970821s1998 maua b 001 0 eng | ||
| 010 | _a 97034741 | ||
| 020 | _a0321014162 | ||
| 035 | _a(OCoLC)37567223 | ||
| 035 | _a(OCoLC)ocm37567223 | ||
| 035 | _a(NNC)2092720 | ||
| 040 |
_aDLC _cKE-NaKCAU _dNNC _dOrLoB-B |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.L3883 1998 |
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 |
_aLehmann, Donald R. _92318 |
|
| 245 | 1 | 0 |
_aMarketing research / _cDonald R. Lehmann, Sunil Gupta, Joel Steckel. |
| 260 |
_aNew York : _bAddison-Wesley, _cc1998. |
||
| 300 |
_axx, 780 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | 0 |
_gCh. 1. _tThe Role of Marketing Research -- _gCh. 2. _tThe Value of Information -- _gCh. 3. _tThe Research Process -- _gCh. 4. _tSources of Information -- _gCh. 5. _tQualitative Research -- _gCh. 6. _tExperiments -- _gCh. 7. _tSurvey Design -- _gCh. 8. _tMeasurement and Scaling -- _gCh. 9. _tSampling in Marketing Research -- _gCh. 10. _tData Coding and Editing -- _gCh. 11. _tBasic Analysis -- _gCh. 12. _tComparing Differences in Key Variables -- _gCh. 13. _tConjoint Analysis -- |
| 650 | 0 |
_aMarketing research. _952 |
|
| 700 | 1 |
_aGupta, Sunil. _94830 |
|
| 700 | 1 |
_aSteckel, Joel H. _94831 |
|
| 900 | _bTOC | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3912 _d3912 |
||