| 000 | 00843nam a22002657a 4500 | ||
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| 003 | KE-NaKCAU | ||
| 005 | 20140404154316.0 | ||
| 008 | 120911t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256139903 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF 5415.13 _b.M369 1996 |
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| 100 |
_aPerreault, William D. _92308 |
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| 245 |
_aBasic Marketing : A Global-managerial Approach / _cWilliam D. Perreault |
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| 250 | _a12th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw- Hill, _cc1996 |
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| 300 |
_axxvi, 833 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes index | ||
| 650 |
_aRole of marketing in the Economy _94808 |
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| 650 |
_aRole of marketing in NGO's _94809 |
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| 650 |
_aConsumer Behavior _9340 |
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| 650 |
_aPersonal Selling _94810 |
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| 650 |
_aProduct Management and Development _94811 |
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| 700 |
_aMcCarthy. E. Jerome _92444 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c3904 _d3904 |
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