| 000 | 00763nam a22002417a 4500 | ||
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| 003 | KE-NaKCAU | ||
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| 020 | _a1919876944 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415.123 _b.I583 2003 |
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| 245 |
_aIntegrated marketing communication / _cNeels Bothma ...[et al.]. |
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| 260 |
_aClaremont, SA. : _bNew Africa Education, _cc2003. |
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| 300 |
_axii, 367 p. : _bill. ; _c25 cm. |
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| 440 |
_aNew Africa marketing series _93214 |
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| 504 | _aIncludes bibliographical references | ||
| 650 |
_aMarketing communication. _92390 |
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| 700 |
_aBothma, Neels _93215 |
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| 700 |
_aCook, Gordon _93216 |
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| 700 |
_aDu Plessis, Flip _93217 |
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| 700 |
_aJordaan, Yolanda _93218 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c3217 _d3217 |
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