| 000 | 00971cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 13606204 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20120719153548.0 | ||
| 008 | 120719t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072865989 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.L44 2005 |
| 100 | 1 |
_aLehmann, Donald R. _92318 |
|
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing Company Limited, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _92319 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aProduct management. _91840 |
|
| 700 | 1 |
_aWiner, Russell S. _91137 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c2725 _d2725 |
||