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| 003 | KE-NaKCAU | ||
| 005 | 20130730123833.0 | ||
| 008 | 041104s2004 enka b 001 0 eng d | ||
| 010 | _a 2004275058 | ||
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.P2342 2004 |
| 100 | 1 |
_aPalmer, Adrian. _9200 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing : _btheory and practice / _cAdrian Palmer. |
| 260 |
_aOxford : _bOxford University Press, _cc2004. |
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| 300 |
_axxiv, 645 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9201 |
|
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
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| 942 |
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