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003 | KE-NaKCAU | ||
005 | 20140320122115.0 | ||
008 | 010627s2002 nyua b 001 0 eng | ||
010 | _a 2001044001 | ||
020 | _a007137549X | ||
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_aDLC _cKE-NaKCAU _dDLC |
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050 | 0 | 0 |
_aHF5415.1 _b.T45 2002 |
082 | 0 | 0 |
_a658.8/00973 _221 |
100 | 1 | _aTellis, Gerard J., | |
245 | 1 | 0 |
_aWill & vision : _bhow latecomers grow to dominate markets / _cGerard J. Tellis and Peter N. Golder. |
246 | 3 | _aWill and vision | |
260 |
_aNew delhi : _bMcGraw-Hill, _cc2002. |
||
300 |
_axviii, 340 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references (p. [315]-330) and index. | ||
650 | 0 |
_aMarketing _zUnited States. |
|
650 | 0 |
_aBrand name products _zUnited States. |
|
700 | 1 | _aGolder, Peter N. | |
906 |
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