000 00950cam a22003014a 4500
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003 KE-NaKCAU
005 20140320122115.0
008 010627s2002 nyua b 001 0 eng
010 _a 2001044001
020 _a007137549X
040 _aDLC
_cKE-NaKCAU
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHF5415.1
_b.T45 2002
082 0 0 _a658.8/00973
_221
100 1 _aTellis, Gerard J.,
245 1 0 _aWill & vision :
_bhow latecomers grow to dominate markets /
_cGerard J. Tellis and Peter N. Golder.
246 3 _aWill and vision
260 _aNew delhi :
_bMcGraw-Hill,
_cc2002.
300 _axviii, 340 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [315]-330) and index.
650 0 _aMarketing
_zUnited States.
650 0 _aBrand name products
_zUnited States.
700 1 _aGolder, Peter N.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c11890
_d11890