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	1.	The consumer in America / W. Richard Plunkett. by Plunkett, W. Richard (Warren Richard) Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile; Publication details: New York : Harcourt Brace Jovanovich, c1979 Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HC110.C6 P58 1979, ... Not available: KCA Kisumu Campus: Withdrawn (1). Place hold Add to cart (remove)
	2.	Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner. by Kanner, Bernice Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .K36 2004. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .K36 2004, ... Place hold Add to cart (remove)
	3.	Net worth : shaping markets when customers make the rules / John Hagel III, Marc Singer. by Hagel, John Singer, Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c1999 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.124 .H33 1999. Place hold Add to cart (remove)
	4.	Accounting for tastes / Gary S. Becker. by Becker, Gary S. (Gary Stanley), 1930- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass : Harvard University Press, 1996 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .B43 1996. Place hold Add to cart (remove)
	5.	Consumer behavior / John C. Mowen. by Mowen, John C Minor, Michael, 1950- Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1998 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.32 .M68 1998, ... Place hold Add to cart (remove)
	6.	Economics and consumer behavior / Angus Deaton, John Muellbauer. by Deaton, Angus Muellbauer, John [joint author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Cambridge University Press, 1980 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB801 .D36 1980. Place hold Add to cart (remove)
	7.	The customer revolution : how to thrive when customers are in control / Patricia B. Seybold, Ronni T. Marshak and Jeffrey M. Lewis. by Seybold, Patricia B Lewis, Jeffrey M Marshak, Ronni T Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Random House, c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD70.U5 S436 2001. Place hold Add to cart (remove)
	8.	Body of truth : leveraging what consumers can't or won't say / Dan Hill. by Hill, Dan, 1959- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2003 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .H55 2003. Place hold Add to cart (remove)
	9.	Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar. by Velayudhan, Sanal Kumar, 1955- Sridhar, Guda Indian Institute of Management, Khozhikode Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Excel Books, c2009 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 5415 .V45 2009. Place hold Add to cart (remove)
	10.	Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets. by Belk, Russell W Fischer, Eileen, 1959- Kozinets, Robert V, 1964- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: London : SAGE, 2013 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .B453 2013. Place hold Add to cart (remove)
	11.	Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. by Thomas, Martin, 1964 July 2- Brain, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : A. & C. Black, 2008 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .T56 2008. Place hold Add to cart (remove)
	12.	Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5823 .T273 2004. Place hold Add to cart (remove)
	13.	Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber. by Slywotzky, Adrian J Weber, Karl Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Headline Publishing Group, c2011 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB801 .S56 2011. Place hold Add to cart (remove)

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