Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.

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Material type: Text

TextPublication details: New Jersey : World Scientific Publishing Co. Pte. Ltd., 2015.Description: xxiv, 694 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.2 .C3833 2015 (Browse shelf(Opens below))	29840/19	Available		MOOL19070037
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.2 .C3833 2015 (Browse shelf(Opens below))	30036/19	Available		MOOL19080123

Includes bibliographical references (pages 675-680) and indexes.

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