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1.
Rural marketing : environment, problems and strategies / T. P. Gopalaswamy. by
Edition: 2nd ed.
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House PTV Ltd., c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.12 .S623 2005.
2.
Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 5415 .V45 2009.
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